About the IMGCA

The IMGCA Mission

The mission of the International Mental Game Coaching Association is to advance the research, development, professionalism, and growth of the discipline of mental game coaching worldwide. The IMGCA was founded January 1, 2006 as an international membership organization.

The IMGCA is comprised of individuals and institutions interested in sports, movement, health, fitness, business, the arts, achievement, work-life balance, stress control, and peak performance. IMGCA members come from all walks of life, and have varied backgrounds in sports performance, coaching, teaching, writing, business and consulting. They are professionals, students, parents, and interested observers of the mental game.

IMGCA Overview

The IMGCA was the first international mental game coaching membership organization, created January 1, 2006. It remains the only international mental game coaching membership organization in the world today. There are numerous opportunities to become engaged in the IMGCA community. The IMGCA is the global leader in advancing the growth of the mental game:

1. IMGCA membership in five categories.
2. Twenty-two IMGCA member benefits.
3. IMGCA certification as a Mental Game Practitioner at four levels.
4. Fifteen Certified Mental Game Practitioner benefits.
5. IMGCA honors, awards and recognition.
6. IMGCA member directory.
7. IMGCA Coach Finder.
8. IMGCA Speakers Bureau.
9. IMGCA Research projects.
10. Special mental game articles for IMGCA members only.
11. IMGCA publication, The International Mental Game Coaching Journal.
12. "Members In the News" section on the IMGCA web site.
13. IMGCA meetings and symposiums.
14. National, regional and state IMGCA chapters.
15. Opportunities to become involved in IMGCA leadership.

The IMGCA Calls For Leaders

The IMGCA is actively seeking qualified, interested people to be IMGCA leaders in their states, regions and countries. The IMGCA is also seeking people to be on the IMGCA Advisory Board.

Become Licensed as an IMGCA Certification Trainer

The IMGCA welcomes inquiries from Mental Game Experts and Level IV IMGCA Certified Mental Game Professional Coaches who wish to become licensed trainers in the IMGCA Certification training programs. For details, see How To Become Licensed To Teach The IMGCA Certification Programs.

The IMGCA Calls For Publications

The IMGCA is actively seeking articles for its web site and journal, The International Mental Game Coaching Journal. These articles may be research-based, observational, clinical, editorial, historical, or of any other type that would be of interest to our members.

IMGCA Founder and President

The IMGCA President and founder Bill Cole, MS, MA. is an internationally and nationally recognized peak performance mind coach, multiple Hall Of Fame Honoree as an athlete, coach and school alumnus, an award-winning scholar-athlete and a published book author with over 300 articles worldwide. He's coached at the highest levels of major-league pro sports, big-time college athletics and corporate America. Mr. Cole is also the founder and CEO of William B. Cole Consultants, an international training, consulting and coaching firm.

Bill has been flying all over the country this past year shooting multiple TV show pilots. He has completed pilots on golf, tennis and stand-up comedy. They are being submitted to the networks as we speak.

Visit the Mental Game TV Show website to see Bill in action in a three-minute trailer from the TV pilots.

He has also been busy writing his new book, The Mental Game of Golf: Success Begins In Your Mind. You can purchase The Mental Game Of Golf on Amazon.com

Bill has been updating his classic book, The Mental Game of Tennis: The Complete Guide to Tennis Psychology. Learn, Practice and Perform to Your Potential. It will be published November 2009. You can purchase The Mental Game Of Tennis on Amazon.com.

He also maintains a busy practice in sports psychology coaching at his offices in Cupertino, for both California clients and clients all over the world, by telephone. To date he has coached athletes, parents and coaches in over 55 sports. His sports psychology web site is www.sportspsychologycoaching.com

Mr. Cole was the first person in the world to be awarded a Bachelor of Science (with honors) in Sport Psychology, from The State University Of New York at Buffalo. As an undergraduate, he was awarded the Albert Zeigler Award for academic excellence. As a graduating senior, he won the Clifford R. Furnas Award as a University Scholar-Athlete. He holds a Master of Science in Physical Education with specialization in sport psychology from California State University-Fullerton (1986). In his last year he was inducted into Psi Chi, The National Honor Society In Psychology. In 1997 he graduated from Santa Clara University with a Master of Arts degree in counseling psychology.

For 15 years Mr. Cole was on the faculty of four colleges and universities across the US, as a teacher educator, master teacher, stress management specialist, human development specialist and physical education specialist. He holds a lifetime teaching credential in physical education in California. Mr. Cole is a member of The American College of Sports Medicine.

Mr. Cole was an NCAA Division I Head Coach at two west-coast universities, and his teams competed against the best in the nation, including Stanford, USC, UCLA, Purdue, Arizona, Washington, Berkeley and others. As a private tennis coach, he taught students who have earned hundreds of rankings and honors, including State Championships, Sectional Championships, National Championships and International Professional Championships.

For three years Mr. Cole was the Sport Psychology Coach for the Israeli Davis Cup Team. He's been the mental game coach to players on both the WTA Women's Professional Tennis Tour and the ATP Men's Professional Tennis Tour. After hiring him as their Mental Game Peak Performance coach, the Stanford University Baseball Team reached the finals of the 2001 College World Series.

Mr. Cole competed at the national level in tennis and badminton. He reached the quarter finals of the US National Intercollegiate Badminton Doubles Championships. He was a #1 high school tennis team player and #1 college tennis team player and played in hundreds of competitive events over a career of 15 years. He was winner or finalist in 25 tennis tournaments and played professional tennis in the 1970's. Mr. Cole has been successfully helping sports and movement enthusiasts and professionals improve their mental game for over 30 years. He has one of the most extensive mental game backgrounds in the world.

Bill has provided sports psychology coaching and consulting in over 50 sports.

Acrobatic Skydiving Alpine Skiing Artistic Roller Skating Badminton Baseball Basketball Blackjack Bowling Bridge Calf-roping/Rodeo Cricket Cycling Dance Dirt Bike Racing Distance Running Diving Downhill Skiing Equestrian Sports

Extreme Sports Fencing Fitness & Weight Training Football Golf Gymnastics Hiking Hockey Ice Climbing Ice Figure Skating Long Distance Biking Marathon Running Martial Arts Modern Pentathlon Motocross Mountain Biking Mountaineering Olympic Weightlifting

Paragliding Racquetball Rock Climbing Rugby Running Skiing Slot Car Racing Soccer Sports Guiding For The Blind Squash Swimming Table Tennis Tennis Track And Field Triathlon Volleyball Water Polo Water Skiing Wrestling

He has taught, coached and consulted with athletes from the ages of 6 to 75. He's worked with beginners, junior-high, high school, college, amateur, elite and international pro athletes.


"... an authority on sports psychology... He is one of the top peak performance coaches in the country...Bill's peak performance system helped us tremendously in our march to reach the finals of the College World Series."
Stanford University Baseball Team

"...one of the top peak performance coaches on the ATP Pro Tennis Tour."
Israeli Davis Cup Team

Mr. Cole conducts mental game coaching and training for individuals, small groups, teams, associations and businesses. See Sport Psychology Coaching on the William B. Cole Consultants website for information on fees, programs and availability. The William B. Cole Consultants website also offers a valuable 65-question assessment tool at no charge to assist you in determining what is getting in the way of your performing to your full potential in your sport. It will help you discover your strengths and weaknesses and provide you with a quick overview of where you stand with your mental game.

IMGCA Advisory Board

The IMGCA Advisory Board is comprised of experts from around the world. These top professionals are highly regarded leaders in their field and offer their wisdom, expertise, and guidance in making the IMGCA website the most accurate, informative, and useful mental game resource available anywhere.

The Advisory Board is an international group of experts, chosen by invitation only. The IMGCA specifically picked these individuals, consisting of top coaches, teachers, consultants, researchers and innovative thought leaders, to be part of our Advisory Board because of their insight and leadership in the field.

This Advisory Board will be instrumental in developing thought leadership and defining standards throughout the field. The members of the IMGCA Advisory Board will assist the association in defining strategic areas and in identifying future trends in the discipline of the mental game. Each board member will strategize with the IMGCA to provide valuable guidance on the association's editorial agenda as well as on special projects, issues and events.

We look forward to working closely with each one of them as we strive to continue providing the most comprehensive and pertinent information in the field. Forming an Advisory Board with such a diverse group of industry leaders will help the IMGCA continue to be at the forefront of thought leadership, which is our promise to our members.

Advisory Board Members:

Bill Cole - Mental Game of Tennis Expert
Bill Cole is also the founder and president of IMGCA. See his bio information above.

Rodney King - Mental Game of Martial Arts Expert
Rodney King is noted as a leading expert in functional martial arts and performance coaching. Learn more about Rodney King.

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